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B.ROB has been song writing his whole life, but made the decision to focus on recording his own music while in quarantine. Upon his return home, B.ROB has quickly emerged as one of the hottest upcoming artists, releasing East End and Ask About Me in December of 2020. Both tracks have done well on YouTube (currently at over 25K views), streaming platforms and has been played on Toronto’s biggest radio station for hip hop music Flow 93.5. B.ROB prides himself in being a versatile musician with a unique sound ranging from R&B to Hip-Hop\/Rap to UK Afro Swing & Dancehall. He has a number of projects which are ready for release this year.<\/p>\n
What inspired you to begin a career in music?<\/strong><\/p>\n Music is something I have been a part of for more or less my whole life. From a young age I learnt to play several instruments which I continued into high school. Post high school I began DJing which carried on the trajectory but in a different medium. This became something I was really good at and became known for and I continued to hone my skills through my college years in Toronto and in the UK. This was another extension of my journey through music. Going from playing instruments, to electronic to now vocal. It\u2019s just something I\u2019ve always done, it\u2019s always been a part of my identity, it has just changed forms.<\/p>\n What differs you and your sound from other upcoming artists in the music industry?<\/strong><\/p>\n One of the main advantages I have, especially within the \u2018rap\/rnb community\u2019 is my ability to hear music from arguably the 3 key perspectives – the general consumer perspective, the DJ\u2019s perspective (and therefore the party goers perspective) and also a musicians perspective. I have so many vantage points that it gives me the ability to make music for a lot of different groups and for it to sound good to all of them. Depending who you are you listen to music differently – the music industry standpoint, the musicians standpoint, a consumer standpoint, a DJs standpoint. Those are some of the biggest ears you can have for music and we understand all of them and the differences that make them unique.<\/p>\n The music I\u2019m making has to work well for all of these ears. It gives me an advantage because all of the groups can appreciate my art and it\u2019s not alienating any one. Some artists can only cater to one specific group which can make it difficult for them to progress. When I put out something it\u2019s gotta be something I like on all fronts.<\/p>\n Your latest release \u2018Want You\u2019 ft. Lucas DiPasquale is out now. Please describe the creative process and inspiration behind the single?<\/strong><\/p>\n In terms of creative process, this will be my first R&B song. A lot of my music falls on the border of Rap and R&B, but as \u2018Want You\u2019 is fully R&B. I was trying to find a way to communicate my relationship experiences from a musical standpoint and show another layer or side of my personality. A lot of the music I\u2019ve put out has been about life, less from a relationship standpoint and more from a lifestyle or life struggles standpoint.<\/p>\n The creative process behind \u2018Want You\u2019 was to think of a particular experience that I could translate into music. I touched on specific feelings that I had during certain situations because I know that despite the vast differences, a lot of people go through very similar experiences across the world. Relationships that we have with one another globally are very similar, whether friendship, marriage, romantic relations etc.<\/p>\n In putting together the song, I made my verses and Lucas added his input after. We have been good friends in real life for a long time and we were both going through similar relationships – feeling uncertainty with somebody and trying to understand what\u2019s going on. Because we were both going through similar things we knew it would fit well on the song together. When Lucas sent over the hook I knew this was exactly what the song needed.<\/p>\n